Probably no more outstanding illustration of justifiction of faith in the progress and growth of Morningside can be given than a record of the advance in the business of O. B. McDonald, Buick dealer. Starting in March, 1916, with his business establishment housed in a shack barely large enough to shelter one automobile, Mr. McDonald has today one of the largest and most modern automobile agencies in the city. The main show room and garage now occupies three-fourths of the main floor in the magnificent new Masonic Temple in Morningside, and in addition it is necessary to utilize another building, at 4008 Morningside avenue, wherein is maintained a warehouse for accessories and supplies. Mr. McDonald's Buick repairs and accessories is kept on hand at all times, this popular car throughout the city. A full line of all Buick repairs and accessories is kept on hand at all times, and with a force of expert mechanics constantly available to the public, assuring prompt and satisfactory service, the steady advance in sales and service volume is easily explained. Four mechanics are employed in this branch of the business, Mr. McDonald supervising the repair and accessory departments and attending personally to the sales department. The main building and show rooms are situated at 4118-20-22 Morningside avenue.

The Morningside Savings Bank was organized in December, 1919, to serve the merchants and residents of Morningside. The officers of the institution at the present time are: H. H. Epperson, president; L. P. Klopping, vice president; A. J. Bertelsen, cashier; J. L. Dolen, assistant cashier, and George W. Nielsen, assistant cashier. The directors are H. H. Epperson, R. E. Siman, A. J. Bertelsen, L. P. Klopping and George A. Dewell.

Cecelia Park     Sheet Metal and Furnaces       Phone 66350

The Morningside Furnace Co., which was started on January 1, 1920, has had it steady growth and at the present time ranks as one of the progressive business institutions of that suburb. It was organized by Roy H. Nelson, who is at the head of the concern, which does all kinds of sheet metal work and installs the well known Healthy Humid Heat Premier Furnace. This furnace, which is rapidly growing in favor because of its superior heating qualities, delivers 75 per cent more heat than its capacity specifies, delivering the heat to the rooms where it is needed instead of to the basement, assuring a full and even heat whenever it is desired.

The Morningside Elevator and Coal Co. was organized in December, 1915, by C. J. Milligan, who was one of the pioneer business men of this section of the country. Associated with him in this business are B. A. Adams and C. W. Forney. They employ six men and do an annual business in excess of $100,000. They operate a retail wholesale coal yard, wholesale and retail hay and feed business, and operate an elevator. They also sell all kinds of grain, building material and petroleum products. This latter is through their garage and filling station. The filling station has been completely remodeled and is one of the finest in the city. It is known as the Denison Highway Filling Station and is located at the edge of the city where the Denison highway hits Morningside avenue. With the recent opening of this highway to the public, the filling station will become one of the most popular in the city. The garage employs only skilled mechanics and offers efficient and reasonable service to the public.

Although only slightly over two years old, the print shop of the Morningside News is one of the progressive small shops of the city. The News itself is the only suburban weekly in Sioux City and is gaining favor in its drive to urge Morningside people to "Try Morningside First." R. E. Ritts and A. H. Moen are both well known to the printing trade in the city. With six employees and two salesmen they have built up a prosperous printing business that has caused them to recently move into larger quarters and add new equipment.

The business of this firm was established in 1900, and has handled more Morningside real estate than any other concern. It is the recording agency for the Hartford Fire and Tornado Insurance Co., and several other of the larger companies.

It has been one of the important factors in the development of Morningside, its members having always taken an active part in promoting the institutions that have made Morningside Sioux City's largest and most attractive residential district, where education may be had, every step from kindergarten to college degree.

In 1905, the C. E. Brink Market was established and first opened to the public. From the start Mr. Brink concentrated upon real service to his patrons, and the gratifying growth of the business testifies to the wisdom of this plan. In addition to the complete line of the best meats always on hand, a small stock of high grade groceries and fresh bakery goods is carried for the accommodation of the general trade. A feature of the Brink Market is a modern icing and cooling system, which keeps all meats in the display case fresh during the hottest weather, and is one of the few equipments of the kind in Sioux City. Two people are employed, Mr. Brink being in charge of the establishment.

(This is the full size image)
The name of Andrew Johnson has been known to the building trades since 1901, when he first entered business here. At that time he was engaged in hardware and coal business. From this he branched out and gradually went into the plumbing contracting business. His service now includes complete plumbing and heating services, especially in new construction. Although most of his work is in Sioux City, he also covers the entire trade territory. Associated with Mr. Johnson are his sons, skilled in the same line of work and brought up under his instruction, making a strong company. They are equipped to do all kinds of plumbing, heating and esewerag work and employ seven men the entire year.

The Johnson Garage began business in September, 1917, under the management of Andrew Johnson, and from the beginning established itself as one of the up-to-date garages of the city. On March 8, 1921, Sidney L. Erskine and Clarence D. Brasefield purchased the business and are still the proprietors, through close personal attention to the needs of patrons having brought the establishment to its present standing. An adequate force of experts is maintained at all times to handle the increasing volume of repair business. A full line of accessories is carried, and especial attention is given to storage room and facilities.

One of the biggest little drug stores in the city is that known as the Morningside Pharmacy, operated by E. K. Barney and F. W. Bennett. They also manufacture a widely known medicine known as Gastro-Pulvis. This is under the name of Barney-Bennett Co. The store was founded in 1905. It serves the populous suburb of Morningside from which it takes its name. They handle drugs, drug sundries, college books, student supplies and Eastman Kodaks. Some idea of the extent to which they will go to give their patrons service is shown in the statement that they have Western Union service, long distance telephone service, they are agents for the Tribune and Journal want ads and have numerous other conveniences for the people of Morningside and the students of Morningside College. They maintain a prescription department with three registered pharmacists and two assistants. Many of their customers have moved to other sections of the city but continue to have prescriptions filled at the Morningside Pharmacy. Gastro-Pulvis was first put on the market in a retail way, but so popular was it that they soon began the manufacturing on a large scale and then gave it wide distribution.