My Forty Years In Advertising



Charles Chandler Hatcher III

Forty Years In Advertising.

From Snap... Crackle... Pop..., To Bud... Weis... Errr...

Chan Hatcher, a native of Highland Park, Illinois started his advertising career as an audio engineer at The Leo Burnett Company in 1959. During that period he helped a young accountant, working nights, recording some of the accountant's button down comedy bits. That accountant…was Bob Newhart.

Hatcher learned the advertising business from some of the legends in the field, working on campaigns along side such advertising great's as Gene Kolkey, Carl Hixon and Leo Burnett himself. After almost thirteen years at The Leo Burnett Company, Hatcher resigned to become a film director.

In early 1971, he joined GTR Productions a Chicago film company, as a Director/Cameraman. In addition to directing numerous well-known national commercials, Hatcher won national film honors for his direction of, "Purely Coincidental," a drama that was funded by The Quaker Oaks Company.

In 1972 the creative challenges of advertising brought Hatcher back to the agency business. He joined Cunningham & Walsh in Chicago, as Senior Vice President, Director of Broadcast Production. Later, in addition to his production responsibilities, Hatcher was appointed Director of Operations, where he was responsible for the overall operation of the Agency.

In 1985 Hatcher joined DMB&B, St. Louis, as Senior Vice President, Director of Broadcast Production. D'Arcy, best known as, "those guys who do the Budweiser commercials," was a perfect platform for Hatcher to again demonstrate his creative and management skills. He was appointed to the Operations Committee, which was responsible for the overall policy and management of the agency.

For ten straight years he had at least one commercial airing on the world's commercial showcase, The NFL's Super Bowl. But, he might be best remembered as the producer of the first Budweiser "Frogs" commercial… Bud ...Wise...Errrr!

During his forty years in advertising, Hatcher has worked with many well-known Hollywood and sports personalities. Hatcher has won numerous advertising and film awards including the coveted, Clio as well as a Silver Lion at The Cannes Film Festival. In May 2000 Hatcher and the Budweiser's "Frogs" commercial were elected into the Clio's Hall of Fame.

In recognition of his outstanding career, Hatcher was awarded The 2004 Distinguished Graduated Award from his alma mater Florida Southern College in Lakeland FL.

He is a retired member of The Director's Guild of America and The Screen Actors Guild. Additionally, he has been heard as the voice over announcer on several national television commercials.